Tom Knight Advertising Design

Tom Knight Advertising DesignTom Knight Advertising DesignTom Knight Advertising Design

Tom Knight Advertising Design

Tom Knight Advertising DesignTom Knight Advertising DesignTom Knight Advertising Design
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Farin Financial Risk Management

Rebranding A Financial Risk Management Company

Brand Mark / Logo Type



Agency: Knight Advertising Design | Assignment:

After serving the financial community for 25 years, Farin & Associates came to Knight Advertising Design and requested an entire new identity and marketing strategy. Our team worked closely with management, met with customers, and attended one of Farin's consulting seminars to obtain a full understanding of their products and services. 


We provided a number of rough designs and developed a marketing strategy that addressed the issues concerning each manager within a customers organization. 


The chosen design and underlying strategy represents the integrated product and service offerings in an entirely new way. The brand elements are incorporated into an online strategy to introduce prospective and existing customers to the full suite of products and services offered. 


In addition, we created corresponding trade show experiences and environments to engage prospects and reacquaint existing customers with the full line of services. We also redesigned the client portal experience using color and brand elements to deliver continuity and provide a seamless customer experience.

My Role

Knight Advertising Design created all of the work for Farin Financial Risk Management. Web development was performed by a third party.


My roles included: Creative Direction, Strategy, Design, Art Direction, Production supervision.

Web Site Redesign and Direct Marketing

Web Site Launch

CASE STUDIES & RECENT PROJECTS

Choose a brand to see recent agency and freelance projects.

Cummins Logo
FedEx Logo
Grey Goose Logo
Qwest Logo

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