Tom Knight Advertising Design

Grey Goose | Event Activations

Agency: Epsilon | Assignments:

Deliver an experientially led integrated campaign:

• Establishing Grey Goose as the drink of choice for elevated experiences with friends by stealing volume from premium vodka & champagne

• Drive consumption with summer occasions inspired by the iconic French Riviera of the 50's and 60's, focusing on outdoor experiences during the day & early evening

• Elevate the brand to justify its premium positioning

• Use event activations as an opportunity to bring the brand to life in an immersive, engaging way

• Win the hearts and minds of brand enthusiasts & influencers by speaking to them directly

• Deliver content that can be amplified through pr, digital and media, to tell our story at scale

• Use the experiential opportunity to engage with and strengthen our relationships with trade partners

My Role

As a Creative Director at Epsilon, I worked with the Grey Goose team creating elegant, branded event marketing to differentiate Grey Goose from other sponsors vying for the attention of enthusiasts at iconic events including the Kentucky Derby and the U.S. Open.
Working on Grey Goose was a great experience. We researched and created concepts inspired by brand initiatives and guidelines to produce distinct, memorable experiences and provide a wholistic experience for each event. We also incorporated social media influencers and activities to support Grand Openings of VIP events in key U.S markets.